Demand Generation
Full-funnel programs across paid search, LinkedIn, and industry-specific placements — tuned for CPL efficiency and pipeline predictability.
For commercial roofing, HVAC & loading dock/door
Open Fields. Closed Deals.
Predictable, sales-qualified pipeline for enterprise commercial roofing, HVAC, and loading dock/door contractors — measured by cost per lead, lead quality, and close rate. Not vanity metrics.
- 7 Days
- Pipeline audit turnaround, start to written plan
- 1 Per Metro
- Exclusive engagement — never split territory
- 100% Written
- Every CPL target and benchmark, agreed before work begins
Commercial RoofingCommercial HVACLoading Dock & DoorMechanicalEnterprise AccountsUS & Canada
What we do
Six disciplines. One pipeline that actually closes.
Each capability plugs into the others. You get one operating model — not six vendors to manage.
Lead Qualification
Human + automated qualification. Every lead you receive matches your ICP: project size, timing, decision authority, service type.
Pipeline Ops
CRM instrumentation, attribution, and reporting so leadership sees the same numbers we do — from CPL through closed revenue.
Account-Based Targeting
For teams pursuing named enterprise accounts — coordinated outreach that opens conversations with property owners and GCs.
Sales Enablement
Playbooks, call scripts, and follow-up cadences your team actually uses — built with your reps, not around them.
Growth Advisory
Fractional pipeline leadership. Quarterly planning, budget allocation, and honest recommendations — steward, not salesperson.
How it works
A four-step engagement, priced against outcomes.
01
Discovery
A working session to understand your service mix, close economics, and where pipeline currently breaks down.
02
Pipeline Audit
Seven-day diagnostic: current channels, CPL benchmarks, lead quality, and the specific gaps costing you deals.
03
Written Plan
A projected model — CPL targets, quality thresholds, ramp curve, and a 90-day pipeline commitment. In writing.
04
Build & Measure
We stand up the program, instrument the CRM, and report weekly against the numbers we promised.
Our commitment
Written commitments. Not borrowed case studies.
We're not going to show you numbers from campaigns that haven't run yet. Here's what we commit to in writing instead.
7-Day Audit
Current channels, CPL benchmarks, and the specific gaps costing you deals — before you commit to anything.
90-Day Pipeline Commitment
A written target, not a vague promise.
1 Contractor Per Metro
Exclusivity — you're never competing with another Openfield client for the same leads.
Why there are no client logos here yet
At Openfield Leads we'd rather tell you that directly than borrow credibility we haven't earned. What we bring instead: a Business Owner with CPA's lens on enterprise value, real-estate-side access to property managers and building owners, and a written plan — CPL targets, quality thresholds, a 90-day commitment — before you spend a dollar with us.
This isn't a new idea, even if we're a new company: Tozour sold to Trane in 2022, and H.T. Lyons sold to Equans — both built on exactly the kind of maintenance-agreement pipeline we build. Fewer clients, deeper engagements, and results you can verify yourself as they happen — not numbers you have to take our word for.
Our approach
The steward's model.
Openfield Leads exists because enterprise commercial contractors deserve a partner who reports honest numbers — even the uncomfortable ones. We guide, protect, and advocate for your pipeline the way an advisor would, not the way a salesperson does.
- Data-backed recommendations. No hype language, ever.
- Measured against benchmarks we agree on in writing.
- Fewer clients, deeper engagements, longer-term outcomes.
Book a discovery call
Twenty minutes. A candid look at your pipeline.
Tell us about your service mix and where growth is stalling. If we're a fit, we'll propose a pipeline audit. If we're not, we'll tell you that too.
Response timeWithin 1 business day
HoursMon–Fri · 8am–6pm ET
Emailhello@openfieldleads.com
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